Consumer behavior trends in the online food trading industry have experienced significant shifts in recent years, driven by evolving preferences and technological advancements. One prominent trend is the growing demand for convenience among consumers. With busy lifestyles becoming the norm, more individuals are turning to online platforms to purchase food, seeking convenience in ordering and delivery options that fit their schedules. Another notable trend is the increasing emphasis on health and wellness. Consumers are increasingly mindful of what they eat, seeking out healthier options and transparency in food sourcing and ingredients. This trend has led to the rise of online platforms that specialize in organic, locally sourced, or dietary-specific foods, catering to the health-conscious consumer segment.